Why it was selected: This interview with Elaine on the CEO Chat Podcast was one of the reasons I started the I AM CEO Podcast and how you can redefine entrepreneurship, success, and what it means to be a CEO. This is a different and unique perspective and I believe you increase your likelihood of success if you begin with the end in mind. It's also important to pay attention to what and how you are thinking too.
Elaine Pofeldt Teaser 0:00
Using low-cost marketing tools. So for instance, Facebook advertising is really important these days or other types of pay-per-click advertising, it gives you a huge reach. You can really target your marketing to a specific audience.
Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups and CEOs without listening to a long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is I am CEO podcast.
Elaine Pofeldt 0:43
I am a journalist who especializes in entrepreneurship and careers. And I’ve been writing about one person businesses and entrepreneurs in scalable businesses for number of years. And what I have been working on lately is a new book the Million Dollar One Person Business. It looks at how people in solo businesses and partnerships
are getting to one million dollars in revenue without hiring employees.
Using low-cost marketing tools. So for instance, Facebook advertising is really important these days, or other types of. Pay per click advertising, it gives you a huge reach. You can really target your marketing to a specific audience, and that's something that you just didn't have 10 or 15 years ago to grow a business. So mastering those types of things or outsourcing it to someone who has, can also help your business grow. And there, there is some investment in it, but if you wanna grow, you do have to invest in your business as you have the money available. And that doesn't necessarily mean in the first month or two. It means, you know, as you have the cash flow to support it.