- CEO Story: When Dr. Mona started her own business she did not really know what she would do with her brand, she just want to have creative control over any job that would come either to write a book, create a brand, or show or start a product, she just knew that building leverage over her personal brand would give her the opportunity to do that.
- Business Service: Giving them advice with backup data. Humanize it, tell the clients she uses it and how it worked for her. Keeping it real makes people appreciate it and build a human connection. No diet fits all.
- Secret Sauce: Expert on something, narrowing it down. Rooted at one expertise.
- CEO Hack: Calendaring and sticking to a routine.
- CEO Nugget: Keep practicing patience and appreciate every step along the way.
- CEO Defined: Everything falls back on you.
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Online Course: gethotandhealthy.com
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