IAM1294 – Bestselling Author Runs a Full-Service Digital Agency

Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full-service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting… To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources… To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He is the co-host of The Work From Home Show.

• CEO Story: Naresh never grew up in a family with a business background. Because of his love for business, he read books and attended short courses while still a teenager. Pursued business-related courses in college and went on to work in the corporate world. Up until 2013 when he finally built his marketing agency, successful enough that he ventured into real state investments and went on to share his knowledge through his famous books.
• Business Service: Online digital marketing agency. Focused on web design, web dev., SEO, Paper Click, Podcast production, Audiobook and ebook publishing, etc.
• Secret Sauce: Having a sense of laziness..mixed with having a sense of accomplishment, high standards, and results” Smart investing having a passive income.
• CEO Hack: Four-legged stool – Mental health (keeping your brain sharp), spiritual health (being thankful), physical health (exercise), and emotional health(getting rid of bad people). Taken from the book 7 Habits of Highly Effective People by Dr. Stephen Covey. Other 2 books recommended: Rich Dad, Poor Dad by Robert Kiyosaki and The Art of the Deal by Donald Trump
• CEO Nugget: Have an idea no matter what the idea, don’t put it off just go for it. Don’t have regrets.
• CEO Defined: Being the boss. Responsible for the future and success of you and your company. Taking ownership of everything.

Website: www.krishmediamarketing.com , www.nareshvissa.com

Books: Podcastnomics, Fifty Shades Of Marketing

Offer: Get a free copy of any of his books, just visit his website drop him an email, and say ‘I heard you on the I AM CEO Podcast’.

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Transcription

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00:23 – Intro 

Do you want to learn effective ways to relationships, generate sales, and grow your business from successful entrepreneurs, start-ups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

00:50 – Gresham Harkless 

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast. I have a very special guest on the show today. I have Naresh Vissa of Krish Media & Marketing. Naresh, it's great to have you on the show.

01:00 – Naresh Vissa 

Thank you so much. Looking forward to the discussion.

01:02 – Gresham Harkless 

Yes. Super excited to have you on and looking forward to the discussion as well. Before we jump into the discussion, I want to read a little bit more about Naresh so you can hear about all the awesome things that he's doing. Naresh is the founder and CEO of Krish Media & Marketing, a full-service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.

He is the #1 best-selling author of “FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition,” “PODCASTNOMICS: The Book of Podcasting… To Make You Millions,” “THE NEW PR: 21st Century Public Relations Strategies & Resources… To Reach Millions,” “TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again,” and the new book “FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book.” He is also the co-host of The Work From Home Show. Naresh, you're doing so many awesome things. Are you ready to speak to the I AM CEO Community?

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01:55 – Naresh Vissa 

I'm ready. Looking forward.

01:57 – Gresham Harkless 

Let's make it happen then. To kick everything off, I wanted to rewind the clock a little bit and hear a little bit more about how you guys started what I like to call your CEO Story.

02:05 – Naresh Vissa 

Always wanted to be a CEO growing up. Wanted to start my own business, but knew nothing about it. Did not come from a business family by any means. Didn't really have anyone to look up to. I took a class when I was a sophomore in high school. It was the only business course that my high school offered. It was short, it was only three weeks long. Took the class, and didn't do well in it, but still loved the material and the activities that they had us do. I followed up on that class by taking a few Economics classes, by getting an internship in Marketing.

At the time, it was just traditional Marketing since this was I don't want to say it's pre-internet but Online and Digital Marketing wasn't as huge an economy as it is today. Read a couple of books. The first two business books that I read that were hard business were probably Rich Dad, Poor Dad by Robert Kiyosaki and The Art of the Deal by Donald Trump and skimmed both of them because I truthfully just didn't understand a lot of them when I I'm 15 years old. You're not put in situations where you're negotiating all that much. Money is an idea because your parents are the ones making the money and paying for all your stuff. So I read the books and I thought there were some interesting ideas, but I just didn't find them very applicable.

It wasn't until many, many years later that I went to school, undergrad and graduate school, got a bunch of degrees, including in Finance, Accounting, and Business Management, and then worked on Wall Street, worked in corporate and it wasn't until I left all of that, did all of that, left all of that in 2013 to start a Krish Media & Marketing, like you mentioned in the introduction, and out on my own.

I was forced to make money on my own and it wasn't until I did that and then became a real estate investor on the side of 2017 that I realized, wow, now those books that I read when I was 15 years old, they're making a lot of sense now and they're ingenious. That's my CEO origin story. I don't think I'm ever going to go back to work a job. We work with a lot of different companies. Don't get me wrong. We still work with businesses, with corporations. I'm still beholden to my clients. I'm beholden to many, many stakeholders, but, I have not been a full-time worker in-house in 10 years now, almost 10 years.

04:38 – Gresham Harkless 

Nice. I absolutely love that and definitely to hear, like, so many times we forget again. We just see the business. We don't sometimes see the things behind the scenes that you're doing. I wanted to drill down a little bit more into your business here a little bit more on how you're working with your clients, and how you serve them. Could you tell us a little bit more about Krish Media Marketing?

04:55 – Naresh Vissa 

It's an Online and Digital Marketing Agency. We focus on services like web design, web development, SEO, Paper Click, Podcast production, eBook publishing, and Audiobook publishing. The list goes on and on and on and on. So if you go to our website, K-R-I-S-H, krishmediamarketing.com, you can see all the services that we offer.

When I started it in 2013, it was just me and it was just maybe two or three services. It was like affiliate marketing, a podcast production, and maybe a little bit of copywriting. So, how did I grow it? As I built my clientele, my client started asking me, hey, can you do online reputation management? Can you do web design? Can you do logo designs, etc, etc, etc.

So as we built as I built up more clientele, I didn't learn all of these things. My background is not in technology design IT, or web development. So I found people, I hired people, and said, hey, my business is growing. I need to hire x y z and so that's how I was able to grow my business into what it is today. I want to just share that we are a small business. We're not a large corporation. We're not a multi-million dollar business. It is a great lifestyle business. I'm able to outsource a lot to my contractors who work for us and on top of all that, it allows me to be a stay-at-home dad.

06:22 – Gresham Harkless 

Nice. Absolutely love that. So what would you consider to be what I like to call your Secret Sauce? This could be for yourself personally, the business, or a combination of both. What do you feel kinda sets you apart and makes you unique?

06:33 – Naresh Vissa 

I can't believe this is a secret, but, realize more and more as I get older that it is. It's an amalgamation of a few different ideas. Number one is having a sense of laziness is actually a good thing mixed with having a sense of accomplishment, high standards, and results.

So if you're somebody who wants to accomplish a lot, who wants to gain results, who wants to make money and you mix that with laziness, what you're going to get is somebody who doesn't work very much, but who makes a decent amount of money, and I realize this later, when I say later, probably in my mid-20s when I saw really wealthy people, they weren't working, and I didn't understand it because going back to that idea once again, I was always told you got to work a job, work 10 hours a day minimum in order to become wealthy.

I started seeing I went to a wealthy high school and I would see my classmates' dads coming in shorts and a t-shirt, driving a convertible, never missing their kids, lacrosse games basketball games, or whatever. That got me thinking, like, what did they inherit this money? Like, what's going on here? And I started learning more and more about, what they did. Some of them got lucky.

They invested during the .com boom and in a few stocks, maybe those stocks were like Amazon or Microsoft or Apple, and so that's what I learned that many of these people, found they figured out ways how to make money without working their entire lives on a job. So that's, I think, the secret sauce.

It's do you wanna be that person who's just gonna be working your job, put in a few, max out your 4-1 k and just keep working forever or do you want to be that person who has flexibility in your life and who figures out essentially the loopholes and can get lucky here and there or find ways to make a large amount of money in a short period of time. It definitely is riskier. It requires a lot more smarts. But at the same time, if you do figure it out, if we put it that way, if you do figure it out, then, it's a wonderful lifestyle to live.

09:00 – Gresham Harkless 

Yeah, absolutely. Well, I definitely appreciate you sharing that and I wanted to switch gears a little bit, and I want to ask you for what I call a CEO Hack. So this is a little bit more of an Apple book, or one of the three books that you mentioned maybe as well too, that you lean on that can make you more effective and efficient.

09:17 – Naresh Vissa 

Yeah. Well, I shared the amalgamation. Now I wanna share my four-legged stool of what keeps me efficient. I believe in mental health, spiritual health, physical health, and emotional health. It's a four-legged stool. If one of those legs is missing, the stool topples over and every day, you're working on improving these four facets. This is taken from the book 7 Habits of Highly Effective People. These are essentially four of the habits from the seven habits. Stephen Covey is the author, so that's another amazing book that I highly recommend. It was not meant to be a business book, but it turned into a business bestseller because it is a book on spirituality. It is a book on mindfulness.

Mental health simply means keeping your head sharp, keeping your brain sharp. So, yes, when you're at home working from home, your brain, can become a little bit brain-dead. When you retire, there are studies that show this. There's a reason why mortality goes up after people retire because they are essentially going brain dead. Just going, just working in front of a computer is stimulating the mind. So to me, it's not just working, it's keeping the mind sharp, whether that's reading, or writing, like you brought up my books. Writing definitely is an exercise of the brain or just thinking of ideas, thinking about my next book idea, thinking about business ideas, you listening to podcasts. These all keep you sharp. So that's mental health.

Spiritual health is merely to me giving thanks. I am a religious person, so that's important to me. Not everyone's religious. I get it. Completely understand each his or her own or their own. But it can be religion. It could also just mean merely giving thanks, being thankful for your life, being thankful for what you have rather than paying for what you don't have, giving thanks for the food that you have in front of you, giving thanks to be breathing and living every day or even twice a day would be even better, that's spiritual health.

Then we have Emotional health. This is an important one, because when I started reading 7 Habits of Highly Effective People, I was in my mid-20s, I think emotional health is a major problem for people after they graduate from school, whether it's undergrad or graduate. They have to go out into the real world and become adults, maybe find a partner, and deal with the whole job situation. It's a big toll. It can take a huge toll on you and until you hit that mid-life crisis, I think that's the midlife crisis, this is the biggest crisis and so emotional health is incredibly emotional health merely means getting rid of the bad people in your life, getting rid of them and only surrounding yourself with good people.

There's Physical health, which these are all things that you need to do every single day. In my case, physical health is, I go for a walk every day with my son. Every day, I try to do something, something that's physical because there is an effect physically. It's gonna help you out emotionally. It's gonna help you out spiritually. It's gonna help you out mentally. So, physical health is incredibly important. All four of these areas are incredibly important.

12:33 –  Gresham Harkless 

Yeah, absolutely. While I appreciate you breaking that down. I want to ask you now for what I call CEO Nugget. So this is a little bit more of a word of wisdom or piece of advice. I like to say it might be something you would tell your favorite client or if you hopped into a time machine, you might tell your younger business self.

12:49 – Naresh Vissa 

I would, what I tell young people is two things. Number one, you have an idea you cannot put off, because when you're young, you can afford to I don't wanna use the term take the risk. If that's not they're not risks. You can afford to do a better way to put it is you can afford to do whatever the hell you want when you're young. So don't put it off. Do it. Don't have regrets as you get older in life and say, oh, I should have taken this trip. I should have lived in Europe for a few years. I should have dated that girl who I rejected. Just go for it, man. Just absolutely go for it.

This ties into business because in business, you got that idea. You have that book idea. Whatever it is, you go for it. Do not put it off. That's the worst thing you can do. Don't have regrets and the more experiences you can have, so I laid out some examples. But the more experiences you can have, the better off you're going to be, the more well-rounded you're going to be and the better you're going to be. You'll be surprised in business and these all fall into this idea and concept, I would say, falls into spirituality.

13:51 – Gresham Harkless 

Yeah, absolutely, and looking at the holistic aspect of who we are, not just one pillar or one aspect of it. So absolutely appreciate that nugget. And I want to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. We're open to different, quote, unquote, CEOs on the show. So, Naresh, what does being a CEO mean to you?

14:09 – Naresh Vissa 

Being a CEO means being the boss. That's my own boss, the boss of the people who work for me, the boss of my company. I am responsible for I am responsible for my future. I am responsible for my success. I am responsible for the future of my company or my companies. The bottom line is being a CEO is being boss and being responsible, taking ownership of everything.

14:35 – Gresham Harkless 

Nice. I love that perspective and of course, the keywords have popped out to me, boss responsibility and ownership. Truly appreciate that Naresh, and I appreciate your time even more. What I wanted to do now was pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know and, of course, how best people get a hold of you, get a copy of your books, and find about all the awesome things you and your team are working on.

14:57 – Naresh Vissa 

Yep. So all those books you read in the beginning are available on Amazon. Just type in Naresh Vissa, my first name, and last name, onto Amazon. You'll find them. I'd love to offer a free copy of any of those books to your listeners. If they go to my website, nareshvissa.com, get on my mailing list there and then shoot me an email after you get on that mailing list. Just say, hey, I heard you on the I AM CEO podcast,

would love to get a free copy of your book and just name whatever book you want. I'll send you, I'll send you two different versions of the book.

So, I've got a paperback, kindle, and audiobook. I'm gonna send you two different versions or if you just want one, just mention that you want one. My company's website is krishmediamarketing.com. As I mentioned earlier, krishmediamarketing.com, and our podcast, The Work From Home Show, workfromhomeshow.com.

15:48 – Gresham Harkless 

Nice. Absolutely love that and definitely appreciate you for all the awesome work that you're doing. Of course, to make it even easier, we're gonna have the links and information in the show notes as well too so that everybody can follow up with all the awesome work that you're doing. Thank you so much for doing that, my friend, and I hope you have a phenomenal rest of the day.

16:02 – Naresh Vissa 

Thank you so much. It's been a pleasure coming on.

16:04 – Outro 

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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