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IAM2036 – CEO and YouTube Ads Expert Unlocks the Power of Alpha AI Targeting Strategy

Podcast Interview with Aleric Heck

In this episode, we have Aleric Heck, a YouTube Ads expert and the founder of AdOutreach. Aleric shares his journey from starting a YouTube channel when he was 12 to becoming a market leader in the YouTube advertisements industry.

He discusses how his company uses custom audiences in Google to target potential customers based on their past internet activity. Besides, Aleric talks about his AI ad targeting software, ‘Keyword Search', and his broader mission to increase business's impact on the world.

Website: adoutreach.com

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Transcription:

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Aleric Heck Teaser 00:00

How can we take a human strategy and apply it to the AI that Google has to help you find new people? The way to do that is by building what are called custom audiences. These custom audience segments inside of Google tell YouTube and tell Google who your ideal client is.

So you can target people based on websites they've been on in the past, things that they're searching for on YouTube and Google descriptors that identify who they are.

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Intro 00:25

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Grest values your time and is ready to share with you the valuable info you're in search of.

This is the I AM CEO Podcast.

Gresham Harkless 00:54

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Aleric Heck.

Aleric, it's great to have you on the show.

Aleric Heck 01:02

Thanks for so much for having me on. I appreciate it. I'm excited.

Gresham Harkless 01:04

Yes, I'm excited as well. You're doing so many awesome things, so before we jump into talking about all those awesome things, I want to read a little bit more about Aleric so you hear about what that is.

Aleric is a YouTube ads Expert and the founder of AdOutreach. He has been on YouTube for over 12 years, first growing a YouTube channel to over 500, 000 subscribers. Over the last seven years, Aleric has taught thousands of entrepreneurs and business owners how to grow and scale their businesses using laser-targeted YouTube ads.

Collectively, Aleric has helped his clients generate over 200 million plus in sales from youtube ads and scaled his own business to over eight figures. I absolutely love Aleric and all the awesome things that he's doing. I really caught wind of like his story and how he started when I think he was four or five years old recording videos just around his family and how he just really took that ball and kind of ran with it.

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I really was motivated by one of the pieces of a device that he gave. He talked about the power of alignment and how impactful that is when you have that for your clients, your team and yourself. So it's not just YouTube ads, it's overall business knowledge and information we're going to get from Alex today.

So Aleric, are you ready to speak to the I Am CEO community?

Aleric Heck 02:12

Absolutely. And thank you so much. Yeah, I'm really excited. This is great.

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