IAM613- Video Production Specialist Gets Businesses Seen

Rick Hughes production manager and co-CEO of Peace Entertainment, Inc. is a brand media and video production specialist, who through the use of high-quality video content, makes sure your company’s messaging is seen and heard. Peace Entertainment’s content visually communicates to your target audience and gets your business seen in the right way and now a brand name! Their brand media content keeps your professional lifestyle, brand, and marketing viable and visual in the marketplace.

• CEO Hack: 1) You can't have online marketing without traditional marketing 2) Keep your eye and ears on continuity
• CEO Nugget: 1) Be a plan A person 2) Put your apples in one basket, a strong basket 3) listen to the inner sole,
• CEO Defined: 1) Being able  to take on the responsibility of being the leader 2) Walk the walk and talk the talk

Website: http://www.peaceentmedia.com/

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO Podcast.

Gresham Harkless 0:29

Hello, this is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Rick Peace Hughes Jr. of Peace Entertainment Inc.

Rick it's awesome to have on the show.

Rick Peace Hughes Jr. 0:40

Hi, how are you doing?

Gresham Harkless 0:41

Doing pretty well, I'm glad to have you on the show. What I wanted to do was just read a little bit more about Rick so you can hear about all the awesome things that he's doing.

Rick production manager and co-CEO of Peace Entertainment, Inc. is a brand media and a video production specialist, who through the use of high-quality video content, makes sure your company’s messaging is seen and heard. Peace Entertainment’s content visually communicates to your target audience and gets your business seen in the right way and now a brand name! Their brand media content keeps your professional lifestyle, brand, and marketing viable and visual in the marketplace.

Rick, are you ready to speak to the I AM CEO community?

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Rick Peace Hughes Jr. 1:13

Sure, I am. Awesome. Let's

Gresham Harkless 1:15

Awesome. Let's do it. So to kick everything off, I wanted to hear a little bit more about what got you started your CEO story, and when you started your business.

Rick Peace Hughes Jr. 1:23

Ah, well basically, when I was young, I always knew what I wanted to do. It was always lights, camera, action for me. That's what kind of led me to my journey. I started off as a hip hop performing artist, rapping in the community from here to New Jersey to New York, and traveling around with my group up until shoot 2004, stopped a year out of college at Howard University to do so, came back, received my graduate degree in broadcast journalism. Then I went on to pursue the entertainment side of things a little bit longer. But then it became a young man's game and at the same time. When I say a young man's game, I mean someone who was really young, because they really want someone who they can string along without having much ownership, you know what I mean?

So, now, as we step into this new age, it begins to be about ownership, and taking control of your media, taking control of your challenge, taking control of your entire production. Now people can make money off your production or your asset, or what have you. So I carried that into my business plan and I decided to do a service more so than a product. But I think as I get more hungry for what I used to do, I might go back to providing a product and a service. One thing that I know, with the onslaught of social media, is that it's all about branding and standing out in the crowd. Right? I mean that figuratively, literally, as well as metaphorically because of my history of having to stand out in the crowd.

Gresham Harkless 3:29

Absolutely no, that makes so much sense. I definitely appreciate you obviously, having another Howard grad on the show is always a great time, so I appreciate everything that you've been doing, I know you've been able to grow. I love how everything also overlaps with what you were doing, how you build and grow yourself and your personal, and professional kind of repertoire and skills, and also how it overlaps into the business.

I wanted to drill down a little bit more, and I know you touched on it a little bit, could you take us through exactly what you do for clients and how exactly that works?

Rick Peace Hughes Jr. 3:59

Yes, right now we've visioned it as something we've been kind of trying to perfect for a while, for about a year or so now. We ventured off into something that was kind of scary territory, because nobody's doing it, a few companies maybe in certain cities, but not many have been successful at it. But we decided to give it a go when that is becoming if our seminar look like the Costco of video production, but the Costco of branding video media, right? So these two words, now we're interchangeable video and media, and you'll probably hear me use them as I'm talking.

Basically, media refers to any form of usage that you can communicate, whether it's television, radio, film, or any medium in the future, right? So instead of just general terms, well instead of just a specific term of video, we know we now say a media. So now when you put those two together, we are becoming your branding media specialist. What I mean by venturing off into something that not many people are doing or have been scared to do is that we started a membership again referring to ourselves as the Costco of video production or media production, right? That involves basically someone coming to us and getting services in bulk, right marketing services, branding services, and video production services in bulk.

By buying stuff in bulk the average person, or the average professional and company can relate to the price going down. Right? It's similar to like what my wife does, she has a slogan that says unforgettable, sophisticated, and affordable. So that's kind of our motto, that's kind of our mantra, too. But we've come to adapt the slogan of providing lifestyle branding videos and content, to make it affordable on a monthly basis.

Gresham Harkless 6:12

Absolutely, that makes so much sense. I say a lot that everybody's in the media business, no matter if you are and have a video production company, or you are in any specific industry, just because you have to have that content. I love that kind of Costco video production. I don't know if you'd call it a theme or a motto, but I love it, just because it just says we understand that this is definitely a content media game.

No matter what industry you are, the more you're able to do that and to get and have access to quality content, and being able to partner with people like you, you're able to reach and have that brand and that message that you want to have on a consistent basis.

Rick Peace Hughes Jr. 6:52

Yeah, a lot of trends, a lot of things that you're seeing in the marketing arena, have been adapted from the entertainment arena. Music used to be a thing where one album comes out once a year, right? But now in the volumes of music that comes out just from one artist during the course of the year, it's just unprecedented. So the older artists or the artists who have been around for a while had to adapt to that business model. But even before that, there were artists who were coming out with two CDs in one year, so they can hurry up and get off their record deal.

So the more songs that you do, within the course of the year, you can honor your record deal. Because now nine songs, I mean, nine albums now your record deal was complete, because you honored your contract. Right? So a lot of artists started doing two albums in a year. Then it just blossomed from that into mixtapes, in this whole mixtape genre and then I never thought that music would be free, and then go to the subscription route. Right? So now the subscription-based model has flourished on from that entertainment industry and Netflix, and you got Google and you got Microsoft, and everybody doing it now. So I'm headed in that direction.

Gresham Harkless 8:24

Nice. I definitely appreciate that and drawing the parallels with the music industry, and how those changes are being seen in all aspects of different industries as well to appreciate you for bringing that to light and helping me remind us of that.

I wanted to ask you for what I call your secret sauce. I don't know if you've already kind of touched on this, and being kind of like the Costco of video production, but what do you feel, I guess that sets you apart, and what makes you and your business unique?

Rick Peace Hughes Jr. 8:52

Well, a lot of people either focus on just volume, right? But one of the things that I'm not just going to focus on providing volume for people, but actually the integrity and the continuity and the actual substance that goes into a video, right? So even if I came out which I wouldn't and you know say I shot something in VHS? Probably a lot of Millennials don't even know what that is. If someone shot a video and VHS was right, if that video was good, if the content was good, if it had good substance, right? Then people would go and watch it and patronize it. The only thing that it cannot have is bad audio, right? Because I joke around and someone actually told me a joke about what do you call video with bad audio? I said surveillance camera footage, right?

So, you always have to have good audio. So if you talk about the Blair Witch Project, right, when that first came out, that was a movie and people were like, what's up with this quality? But hey, look, I liked the story. Right? So people went to the movies and drove to see it and that was done I think even without social media. I think social media was just on the rise when that movie came out. The first one, not the second one, people didn't want to fill in the second one, but that's kind of what I want to stand for. That's kind of what I want to leave in place is that it's about substance, it's about quality. It's about if you're successful, we're successful, it's about giving people in my manifesting a lifestyle brand. That's what I'm on.

Gresham Harkless 11:04

I wanted to switch gears a little bit and ask you for what I call a CEO hack. So this could be like an app, a book, or a habit that you have, but what's something that makes you more effective and efficient?

Rick Peace Hughes Jr. 11:13

One of the things that I'm a firm believer in is that you just can't have online marketing without traditional marketing. What that means is not necessarily what one thinks it means. What that means is that the medium, even if you go both ways, you have to have an established relationship with the people. Now you can have that relationship at a distance.

Gresham Harkless 11:42

Definitely appreciate you for breaking that down. I wanted to ask you now for what I call a CEO, nugget. So that could be a word of wisdom or a piece of advice. It could be around video or just general business information. But what's something you might tell your younger business self, or maybe even a new client

Rick Peace Hughes Jr. 11:58

I kind of knew this because I never was a plan B person. People growing up with your parents or your relatives or your friends might say, always have a plan B but I've always been a plan A person. One of the things I like is the way Steve Harvey phrased it, and he got it from someone else as well, was that a lot of these old sayings about not putting the apples in one basket is kind of a misnomer. If you really want to do something that you love doing and you get educated on it, you get spiritual about it, you get experience with it and if your basket has a great foundation, and is woven well, spiritually, mentally, and physically, right, then why not put all your apples in one basket.

That's basically what I would have done much sooner, and listened to my inner self much sooner. I probably would have been a lot further a lot quicker. But everybody's meant to be where they are right now, I think in a sense, but nonetheless, putting your apples in one basket, don't be afraid of that, just have a strong basket that's built on spiritual education, mental and physical, strong foundation.

Gresham Harkless 13:23

Awesome. Now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different quote and quote CEOs on the show. So Rick, what has being a CEO mean to you?

Rick Peace Hughes Jr. 13:32

I think it basically is not just about being a chief executive officer. But it's about being able to take on the responsibility of being a leader. First and foremost, to me with being a leader, you have to do it yourself before you just have others do it.

Gresham Harkless 13:34

Definitely appreciate that perspective. Appreciate your time even more Rick. What I want to do was pass you the mic so to speak, just to see if there's anything additional, you want to let our readers and listeners know and then of course, how best they can get a hold of you and find out about all the awesome things you're working on.

Rick Peace Hughes Jr. 14:09

Yeah, definitely. I think that people should look at different things that are out there. Right? In some cases, brace embrace, still embrace the traditional, but look at new things that are out there, embrace the traditional, and see, hey, I'm going to meet with this individual and see what they have to say, right? A lot of people do this thing, ghosting and all this type of stuff or whatever, or they don't answer their email, or they don't answer their phone. They prioritize their calls and stuff of that nature. But sometimes you have to take that call of that telemarketer and say, hey, what they got going on. Let me let me listen to what they have going on.

Don't let that person who called you about working on your house call you 20 times a year. Let them come to your house to see what they're talking about. One thing I learned was that I got one of my best sales pitches from a person who came to my house trying to sell me a roof on my house. Now, did I want to buy a roof? No. Was I ready to buy a roof? No. But that person had a good sales pitch. If you want to reach out to me, you want to reach out to my team. It's 2404911794 and that's really our production line. Because even when we're in production, someone has to address the people.

Gresham Harkless 15:45

Awesome. Well, thank you so much, Rick. We will have that information for people to contact you also in the show notes so that people can follow up. But I definitely appreciate the reminder as well about being open to opportunities, not closing the door on things that could be blessings and maybe ways that we don't see fit, and of course, always having that spirit and mindset to help people out and always pay it forward as so many of us have benefited from as well too.

So definitely appreciate you doing it today and doing it in your work and all the awesome things you're doing Rick, and appreciate obviously your time and I hope you have a great rest of the day.

Outro 16:14

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase, it's a community.

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Thank you for listening.

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