IAM273- Entrepreneur Guides Women to Bring Ideas Into Practicality

Patrice has all the instability of an entrepreneur. She uses the term instability, because this quality represents the journey of the entrepreneur in spirit and the process to the goal. Instability reflects unreliability, uncertainty, unpredictability, vulnerability, and riskiness.

These qualities are the key element that separates this group from the majority. Layered along with discipline and process, Patrice has gained the wisdom and full understanding that you fail your way to success.

• CEO Hack: Planning the week in advance
• CEO Nugget: Outsource the things you're not great at
• CEO Defined: Being an absolute go-getter

Website: https://www.patricelanae.com/

Instagram: Patrice Lanae

Full Interview

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Transcription

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO Podcast.

Gresham Harkless 0:26

Hello, hello, hello, this is Gresh from the I AM CEO podcast and I have a very special guest on the show today, Patrice La'Nae of Invest Her Business. Patrice, it's awesome to have you on the show.

Patrice La'Nae 0:39

Hey, thank you for having me. I just appreciate being here.

Gresham Harkless 0:43

No problem. I appreciate you for taking some time out. And what I want to do was just read a little bit more about Patrice, so you can hear about all the awesome things that she's doing. Patrice has all the instability of an entrepreneur. She uses the term instability because this quality represents the journey of the entrepreneur in spirit and the process to the goal. Instability reflects unreliability, uncertainty, unpredictability, vulnerability, and riskiness. These qualities are the key element that separates this group from the majority. Layered along with discipline and process, Patrice has gained the wisdom and full understanding that you fail your way to success. Patrice, are you ready to speak to the I AM CEO Community?

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Patrice La'Nae 1:12

Yes, yes, yes. So much to say so little time.

Gresham Harkless 1:16

Exactly. So let's do it. So let's jump right in. So the first thing I wanted to do is hear more about what I call your CEO story.

Patrice La'Nae 1:22

Oh, my goodness, I actually was around the age of 21. I was living in LA at the time. And I was basically in school for business. It was merchandise marketing, but it was a core focus of my program for entrepreneurs. And I needed the money. It was really funny.

Gresham Harkless 1:49

I hear that a lot, especially with people going to East New York or LA especially. I'm just gonna pack up everything, I'm gonna go and try to make my dreams into reality. But obviously, you don't have to be in either of those two places just to make that happen. But a lot of times you do have to kind of burn those bridges. Because if you don't, you always try to swim back to the shore.

Patrice La'Nae 2:08

And there is a level of discomfort that comes with entrepreneurship, I find that oftentimes the comfort is the thing that hinders more than that, I probably wouldn't have been as inclined to just jump into it. But I had bills and I had life and I had trades, and that was the goal to be able to move forward in that thing.

Gresham Harkless 2:36

Yeah, absolutely. And I always usually heard this phrase, and I always say it myself there's no pressure, no diamonds. So sometimes it's better. Sometimes that's responsibility. Sometimes it's the fact that you did burn the boats, and you have to figure out how to swim to get to where you need to be. But a lot of the time that's really where those really great opportunities happen, because you have that pressure, and how you kind of respond and react to that pressure is usually when things take off.

Patrice La'Nae 3:00

Oh, definitely. I would definitely agree. And also I find a lot of entrepreneurs, they're oftentimes wired a little different from the start, I can see it, I can smell a real well, I would say just someone who's kind of naturally they have that thing, And then there's a little bit of that, too, just from grace. There are a few other things involved in the process.

Gresham Harkless 3:30

Yeah, absolutely. It's funny that you say that. I remember that a lot of times when I was younger as well just not understanding that wasn't what everybody else wanted. Sometimes you're going on a different path. You're like, why isn't everybody else wanting to go on the same path? But that's part of what makes entrepreneurs a different breed who as you kind of focused on.

Patrice La'Nae 3:49

Absolutely, absolutely.

Gresham Harkless 3:51

Nice. And I wanted to drill down a little bit deeper and hear about investors, can you tell us a little bit more about what you're doing?

Patrice La'Nae 3:57

Oh, that's business coaching. So what I do is basically I come in and I take an idea, a dream, and I pretty much bring the resources, the tools, and the plan to get you to go. And so I'm the tough one. I'm the one who doesn't take it as fun stuff. It's like I love to bring people the resources that they need. Okay, you have an idea, you have a dream. That's awesome, that's well, that's great. So now we have to actually put it into practicality, we actually have to take this idea and bring it from the conceptual phase to the real right here right now. So I bring in the plan, how to get it done. And that is what actually is.

Gresham Harkless 4:50

Absolutely, absolutely. And I always used to say like execution is everything. And a lot of times there's a lot of people that have really great ideas for products or services, whatever it might be, but the difference between those who become the most successful is being able to execute on that and have people like yourself that's able to kind of guide them and hold yourself and their team accountable to make sure you're getting them to make that happen is definitely essential.

Patrice La'Nae 5:16

Yes, yes. I know. I just wish that there was more of that. There are a lot of businesses that are constantly being started. But people don't really understand the difference between there's a testing phase, and then there is an actual business. But you know what I mean, there are so many different elements. And I try and educate people about that. Now, I think I wait.

Gresham Harkless 5:47

Yeah, that makes sense. Because a lot of times that's the difference between you having something and not. So I wanted to ask you now for what I call your secret sauce. And this is, could be your unique selling proposition, what do you feel kind of differentiates you or your organization and sets you apart?

Patrice La'Nae 6:06

I think the difference is simply I just have the ability to, I'm very solution oriented. But that's not really the sausage sauce is the fact that I think what I've come to realize over the last nine years is that it's not just business that you're focused on. And I think that a lot of people drive home business, but I feel like my secret sauce is connecting with that person's soul, their spirit and starting to rework, the way that they see themselves the way that they see life in the way that they miss the business. Business is not just business. Business is purpose. Business is destiny. It's a part of your mind, body, and soul. And I think the difference is I focus on everything. I don't just focus on that aspect of you.

Gresham Harkless 6:58

Yeah, that hits home. And that makes perfect sense. Because a lot of times, as you mentioned, a lot of people might not be able to get to that next level. It's not necessarily because they're not doing the things that they're supposed to do. Sometimes it's some underlying issue that might have happened when they were five years old, or, or when they were 25, or whatever. And they continue to hold on to that, but not being able to look at the entire picture, just saying, Oh, well, you're not doing enough sales calls. That may not necessarily be exactly what it is, because they might be doing some type of self-sabotage. Do you find that?

Patrice La'Nae 7:31

Yes, yes, you're so on point with that, half of my cause instead of it being business, overflows into trying to actually build up this theme of the human being. It always will end up overflowing. When you start to dig deeper, you find that there are layers and layers and layers to a person's business, not either a just not going anywhere, just stagnant, or kind of in this phase, where it's doing well, but they can't get to the next level or see, you know them not fully understanding the business aspect of the business.

Gresham Harkless 8:19

Yeah, that makes perfect sense. And it's funny because I know one of the books that everybody always talks about is one of the greatest books Rich Dad, Poor Dad. And there is a book by Napoleon Hill, Grow Rich. One of the big things he has in there, he talks a lot about usually our biggest impediment to us being successful sometimes is our self-confidence, and our self-esteem, which which you just kind of spoke to, because a lot of times we don't have that and we can kind of create pitfalls or create issues, things all around us, when in reality, we're trying to make it there.

Patrice La'Nae 8:56

Yes.

Gresham Harkless 8:57

Nice, nice, nice. Well, I want to just switch gears a little bit and ask you for what I call a CEO hack. And this might be an app, a book, or a habit that you have, but it's something that makes you more effective and efficient.

Patrice La'Nae 9:10

This is good. I have so many of them that I have learned over the years. I'm one of my hats. I complete my week in terms of what I'm going to do prior to ever experiencing the week and I'm talking about it is so detailed, that when I go throughout my day, I maximize my day to the fullest. Now it might seem small, but it can revolutionize your business because when you are in business and you're doing your tasks, for instance, you might have emails or you might have that day, but what you'll find is you can get lost anywhere. So many good ones that I'm like, oh so many came.

Gresham Harkless 9:57

We're gonna have to add some more on what we do. What do I take two? So now I'd ask you for what I call a CEO nugget. And this is a word of wisdom or piece of advice. Or if you can happen to be a time machine, what would you tell your younger business self?

Patrice La'Nae 10:14

Well, firstly, you have to outsource the things that you are subpar at. Because you will spend a lot of time wasting time trying to learn certain aspects of your business versus outsourcing to things that you don't really, that you're not really great at. And you will lose a lot of money that you could have used more efficiently to do things that would benefit your business and push it for a while you just spent the money to outsource certain things you should not if you're not good at it, if you do not know how to do certain things just now if you don't get me wrong, we learn as we go and you have to learn certain things and certain things you will not know until you get in, but when you have the opportunity to outsource certain aspects of business, do the things that you can afford to do.

The nugget that I share, when I speak, the nugget that I often hear no one has received is that the world will teach you that it's one business, that's not true. You have two businesses, you have your business, then you have the business surrounding your business, which is the marketing, then all the paperwork, the legal stuff, that is a completely different thing. And the reason why I like to say this is that I find when people go into business, they think, Oh, great, I get to bring my product and my service and my packaging and meat to the table. But there is a whole other side that is unattractive that goes ignored, the paperwork and your taxes.

Gresham Harkless 12:07

And now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote-unquote CEOs on the show. So Patrice, want to ask you, what does being a CEO mean to you?

Patrice La'Nae 12:18

Oh, my goodness, it doesn't mean in my opinion, what everybody thinks it means. From the outside looking in, it means working your butt off, you know what I mean? It means being an absolute go-getter, consistently hitting it every day, every day is not the same. Sometimes you will come across things that you don't even know how that occurred. But you have to get it done. I think a CEO is a resilient person who just has the capacity to figure it out.

Gresham Harkless 12:58

Absolutely. Absolutely. No, I love that definition. I love that perspective. So Patrice, I appreciate your time, what I want to do especially the mic to see if there's anything additional you can let our readers and our listeners know and then of course, how best they can get ahold of you.

Patrice La'Nae 13:09

Oh, okay. So yes, there are a few things I want to just say. Be solution-oriented, My go-to quote is everything is figured out. I believe that you cannot come into entrepreneurship because you don't know you have to figure out how what to do, and how to get it done. There's always a solution. It might not be ideal. It might not be perfect, but there's always a way around situations you have to be resilient, you have to be consistent, and you will want to give up you want to be it truly is a failing to the finish line type of thing.

You don't learn by not ever getting out there, you have to jump first. Calculate, but definitely jump. Because once you get going there are opportunities begin to flow, they begin to come they begin to doors to open but they don't open up with you just sitting on the sidelines. You have to be consistent, have a plan, and always try to figure it out. Having your own as you say a unique selling point is imperative. Knowing who you are being innovative without going all the way off the rails to figure it out. You know, those things are important. Very important.

Gresham Harkless 13:09

Makes perfect sense and for people that want to reach out to you what's the best way for them to do that?

Patrice La'Nae 13:33

You can contact me at Patrice Worldnet@ investherbusiness.com I will answer you immediately or as soon as I can. Generally, it will be very quickly.

Gresham Harkless 15:07

Awesome, awesome. awesome. And we'll have those links in the show notes as well. But I appreciate you, Patrice for your time and all the awesome things that you're doing. I hope you have a phenomenal rest of the day.

Patrice La'Nae 15:15

Thank you.

Gresham Harkless 15:22

Awesome, awesome, awesome. Well, thank you so much again, Patrice. I appreciate your time again and all the hacks that you gave us. No problem. I hope you have a great rest of the day again.

Patrice La'Nae 15:31

Okay.

Outro 15:33

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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