Michelle Nipko is the Chief Marketing Officer for the Austin Theatre Alliance (ATA), the organization that runs the Paramount and Stateside Theatres in Austin, Texas. She brings over 20 years of experience to this role leveraging her deep knowledge in the science of marketing analytics. In her previous roles she has served as a Senior Economist for American Express, a Product Manager for Financial Optimization Solutions for SAP, and a Vice President for Marketing Analytics at Bank of America. In addition to this varied industry experience, Michelle is also an entrepreneur at heart. Shortly after moving to Austin, she leveraged her expertise in social media and digital marketing optimization to form a company focused on lead generation in real estate. Most recently, she founded the podcast she hosts: ‘That One Big Decision’.
- CEO Hack: Testing, trying and doing
- CEO Nugget: It’s okay not to be perfect or not to know, own up to it and learn
- CEO Defined: Creating that structure, setting and executing the vision