IAM247- Podcaster Brings Together Analytics and Podcasting to Help People Make Big Decisions

Michelle Nipko is the Chief Marketing Officer for the Austin Theatre Alliance (ATA), the organization that runs the Paramount and Stateside Theatres in Austin, Texas. She brings over 20 years of experience to this role leveraging her deep knowledge in the science of marketing analytics. In her previous roles she has served as a Senior Economist for American Express, a Product Manager for Financial Optimization Solutions for SAP, and a Vice President for Marketing Analytics at Bank of America. In addition to this varied industry experience, Michelle is also an entrepreneur at heart. Shortly after moving to Austin, she leveraged her expertise in social media and digital marketing optimization to form a company focused on lead generation in real estate. Most recently, she founded the podcast she hosts: ‘That One Big Decision’.

• CEO Hack: Testing, trying and doing
• CEO Nugget: It's okay not to be perfect or not to know,  own up to it and learn
• CEO Defined: Creating that structure, setting and executing the vision

Website: https://thatonebigdecision.com/

Instagram: https://www.instagram.com/thatonebigdecision/

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:26

Hello, hello, hello. This is Gresham from the I AM CEO podcast and I have a very special guest on the show today. I have Michelle Nipko of That One Big Decision Podcast. Michelle, it's awesome to have you on the show.

Michelle Nipko 0:37

Thanks. I'm so happy to be here, Gresham.

Gresham Harkless 0:39

No problem, super excited to have you on and what I want to do, which is read a little bit more about Michelle so you can hear about all the awesome things that she's doing. And Michelle Nipko is the Chief Marketing Officer for the Austin Theatre Alliance, the organization that runs the Paramount and Stateside Theatres in Austin, Texas. She brings over 20 years of experience to this role leveraging her deep knowledge in the science of marketing analysis, analytics, I am sorry.

In her previous roles, she has served as a Senior Economist for American Express, a Product Manager for Financial Optimization Solutions for SAP, and a Vice President for Marketing Analytics at Bank of America. In addition to this varied industry experience, Michelle is also an entrepreneur at heart. Shortly after moving to Austin, she leveraged her experience and expertise in social media and digital marketing optimization to form a company focused on lead generation in real estate. Most recently, she founded the podcast she hosts: ‘That One Big Decision’. Michelle, are you ready to speak to the I AM CEO community?