IAM056 – Founder & Creative Director Helps Business by Untangling Complexity with Video

Podcast Interview with William Gadea of IdeaRocket

William Gadea is the Founder and Creative Director of IdeaRocket, a maker of videos for businesses. Since 2012 IdeaRocket has created videos for more than 20 Fortune 500 companies as well as a number of exciting new startups. His team works in a variety of techniques including 2d animation, 3d animation, whiteboard and live action.

  • CEO Hack: Meditation (Mindfulness practice) before work for 30 minutes to be present and kinder
  • CEO Nugget: From Kimberly-Clark: 4 Ways to grow and selecting the path of least resistance – (1) Sell more things (diversify), (2) more people (more customers), (3)  more money (premium services / raise prices) or (4) often (more repeat business)
  • CEO Defined: Servant leadership including yourself. Any business owner focuses on 3 things: (1) Customers, (2) employees and (3) investors


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